Yesterday, when I was writing about Bentley’s logo re-design, I used the Ford logo as an example of just how long-lived ...

The University of Utah says it’s worried its block U symbol isn’t distinct enough — so it’s now moving to a new logo.

A strong logo, she said, needs to be “distinctive, clearly identified with the brand and consistently used over time.” The new logo marks the fourth time Redmond-based Microsoft has changed it ...

From 2008 until now, the Chrome logo has been getting gradually simpler. What started out as a shiny, three-dimensional emblem has been squashed down into a 2D symbol of modernity.

“Now, we’re in an age ... That, too, was an archival reference — this time, to the original logo for the brand’s ready-to-wear collection, Saint Laurent Rive Gauche, started in 1966.

YouTube has a new design, and a new logo to accompany it. In fact, it’s the company’s first new logo in 12 years. The new logo does away with the classic ‘Tube-in-a-tube’ design.

For the first time ever, Time magazine’s logo will be replaced with an imperative – “VOTE.” It’s both a call to action for readers and a mission statement for the November 2 double issue ...

VW is changing its logo for the first time since 2000, but it's not alone Remember back in 2013 when Apple decided to change the way that its iOS operating system looked by moving away from ...