A Lego instruction sheet from the 1970s ... Why do all girls need to be ... It’s imagination that counts. Not skill. You build whatever comes into your head, the way you want it. A bed ...

In December 2011, the Danish masters of toy bricks and mini-figures introduced Lego Friends, a new line of building sets geared toward girls, to much skepticism, reflection and even, in some ...

LEGO is seeking to increase its popularity among kids of all ages – and it seems to be succeeding. Over the past four years, the company has grown its bottom line by more than 64%.

Here's hoping the "Golden Girls" LEGO set becomes a reality 10,000 fans have voted to see Blanche, Rose, Dorothy and Sophia in block form. LEGO just has to say yes. By Jenny Kutner.