What have you bought from the Nordstrom Anniversary Sale, and why is it not IGK's keratin treatment dupe? Sorry for the snark ...

While silk presses and keratin treatments have been go-to options for women looking to straighten their hair, some are ...

One writer dives into this less familiar treatment to understand the differences, similarities, and risks compared to hair relaxers.

Johanna Ferreira shares how growing up in the Dominican hair salon influenced her relationship with her hair and shaped her ...

Silky, smooth hair is just one treatment away. Hair Botox, Keratin and Nanoplastia are the ultimate hair fix but which one is right for you?

If you have coarse, frizzy hair, stylists say these at-home keratin treatments really work to help you get smoother, straighter hair in a matter of minutes ...

The haircare brand known for its viral at-home keratin treatment, founded by Georgiana Grudinschi in 2019, had one simple mission: to bring salon-quality hair treatments into people’s homes.

Hair is more than just strands—it is a reflection of our overall health and self-care. Whether you have curly, straight, or wavy hair, maintaining the right protein vs moisture for hair health is ...

Whether you’ve had your keratin treatment done at home or in a salon, following these simple steps will help you maintain healthy, beautiful hair and extend the life of your treatment.

What are some misconceptions about keratin treatments? A big one is that they damage the hair. the opposite is true when the process is done correctly, as the keratin will help seal the cuticle ...