Los Angeles Clippers star forward Kawhi Leonard has several New Balance 480 V2s on the horizon, which he previewed last month ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

Expectations could not be higher for Cooper Flagg as he enters the NBA as an 18-year-old phenom. His one-and-done season at Duke went swimmingly, he capitalized on his brand name b ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

119-Year-Old Sneaker Brand's Genius Move to Lock in Cooper Flagg Revealed originally appeared on Athlon Sports. The talking ...

Cooper Flagg was a highly touted basketball prospect from Maine. He moved down to Florida to attend Montverde Academy, which ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

The New Balance 608 v5 Men's Training Shoes are $52 (regularly $70) at Kohl's. They come in a variety of colors, including White Royal (pictured below), White Navy, Black, Gray Castlerock, Brown ...

After plenty of hype for a Game 7 matchup between two of the league's rising stars, Luka and the Dallas Mavericks ended the ...