Los Angeles Clippers star forward Kawhi Leonard has several New Balance 480 V2s on the horizon, which he previewed last month ...

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

New Balance, a brand once associated with daggy dads has become a fashion and performance powerhouse. VP Darren Tucker explains how ...

119-Year-Old Sneaker Brand's Genius Move to Lock in Cooper Flagg Revealed originally appeared on Athlon Sports. The talking ...

New Balance already has their hand in a number of other sports with top athletes Shohei Ohtani, Kawhi Leonard, and Coco Gauff. What do you think of Josh Allen’s recent switch to New Balance over Nike?

The first thing you need to understand about the House settlement, despite bold proclamations that it will spawn an exciting, new era of college athletics, is that it amounts to a big, fat L for ...

After plenty of hype for a Game 7 matchup between two of the league's rising stars, Luka and the Dallas Mavericks ended the ...