With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

After one college season at Arizona, Bryant becomes the second player in Corona Centennial High history ever selected in the ...

119-Year-Old Sneaker Brand's Genius Move to Lock in Cooper Flagg Revealed originally appeared on Athlon Sports. The talking ...

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

Masai Ujiri made picks for the Toronto Raptors in the NBA Draft and was relieved of his duties the next day. The timing is ..

Flagg is set to be the No. 1 pick in the NBA draft Wednesday night, and the Mavericks are about to have a new franchise ...

The Toronto Raptors will have a different look in their executive office than the Toronto Maple Leafs after parting ways with ...

After plenty of hype for a Game 7 matchup between two of the league's rising stars, Luka and the Dallas Mavericks ended the ...

New Balance, a brand once associated with daggy dads has become a fashion and performance powerhouse. VP Darren Tucker explains how ...