A judge has denied ESPN’s bid to obtain access to trial exhibits from a man’s lawsuit in which he alleged the Los Angeles ...

Josh Allen, the Buffalo Bills quarterback, was seen wearing New Balance shoes. This has led to speculation about his endorsement deal with Nike. Fans ...

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

After one college season at Arizona, Bryant becomes the second player in Corona Centennial High history ever selected in the ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

After the NBA's lockout concluded, McDyess signed as a free agent to return to Denver, where he immediately had the best ...

NBA Draft concluded with several impressive selections. The San Antonio Spurs selected Dylan Harper as the second overall pick. However, his jersey number with the Spurs generated considerable ...

119-Year-Old Sneaker Brand's Genius Move to Lock in Cooper Flagg Revealed originally appeared on Athlon Sports. The talking ...

Masai Ujiri made picks for the Toronto Raptors in the NBA Draft and was relieved of his duties the next day. The timing is ..

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.