Powell officially announced that he signed with Jordan on April 3, 2025. He teased the partnership for months leading up to ...

Hurts, Lakers star Luka Doncic, and former NBA player Carmelo Anthony were among the attendees in Athens, Greece to celebrate ...

Jalen Hurts was part of the Jumpman’s “Board of Greatness” assembly in Athens, Greece, joining a star-studded group that included Luka Doncic, Carmelo Anthony, and more ...

It's a big moment for Kon Knueppel, right after being drafted to the NBA, he has now also signed on with the Jordan Brand.

Travis Scott x Jordan Jumpman Jack “Green Spark” revealed Travis Scott is back at it again—this time with something entirely ...

The 2024-25 NBA season will go down as one of the most memorable years of Luka Doncic's career. After a shocking trade to the ...

The Lakers lost Dorian Finney-Smith in free agency, and haven’t replaced him on the wing. Finney-Smith played with Luka ...

Russell Martin went on a crazed transfer spree on Wednesday with two English journeymen signing up for the 49GERS Revolution. Throughout the spring time loyal bears were kept excited and engaged as ...

Each year, when the designers at Nike’s Jordan Brand begin work on a new Air Jordan sneaker, they face a stiff challenge: their past success.

Jordan Brand and Luka Doncic are set to release a two-shoe "Navidor" pack for the Jordan Luka 4 and Luka .77.

“Deadline: White House” legal analyst Jordan Rubin answers your questions about the Supreme Court, Trump administration lawsuits and other issues.

Not all Jordans are created equal. Just because a Jordan has a Jumpman logo does not mean it’s viewed on par with the classics. Over time, mainline Jordans become ‘retros’ when Nike re ...