A popular alternative is John Frieda's Frizz-Ease Serum, which is priced at £8.25 from Boots and offers 72-hour frizz control, backed by a 3.8-star rating from 400 reviews.

His Frizz Ease range is said to sell two units every minute in the USA alone. Part of John's success was down to his understanding that not all hair should be treated equally.

She sold John Frieda for $450 million but was left in a ‘dark place.’ That motivated her to build another $500 million a year haircare business Emma Hinchliffe, Nina Ajemian Mon, Feb 24, 2025 ...

Get thicker, fuller hair for just $9 with John Frieda Ultrafiller+ Conditioner! Shoppers say it works instantly, transforming fine, thinning hair.

John Frieda's Frizz Ease line is iconic, and the collection's nourishing shampoo is one of my favorite drugstore shampoos for giving hair a smooth, sleek look.

Almost 60% of the global population has curly hair. That may come as a surprise considering many prefer to straighten their locks instead of diffusing or wearing it natural. If you’re ready to embrace ...

These expert and editor-approved anti-frizz products tame your hair for a smooth and sleek look. Shop anti-frizz shampoos, ...

These expert and editor-approved anti-frizz products tame your hair for a smooth and sleek look. Shop anti-frizz shampoos, sprays, and creams from brands like Ouidad and Color Wow.

The John Frieda® hair care experts have spent years studying frizzy hair, gaining an in-depth understanding of the many levels and types of frizz. Depending on your frizz problem, there’s a ...

John Frieda’s Frizz Ease Extra Strength Serum is her fave. Afterward, she shields the blown-out style with the John Frieda Moisture Barrier Hairspray, an extra layer of protective armor that won ...