More than two decades ago, Jeff Bezos and Amazon ushered in the term “flywheel” to the modern business lexicon, describing how various components of Amazon’s e-commerce ecosystem feed off ...

When it comes to building a successful business from the ground up, few people have done it better than the wealthy Jeff Bezos. From launching Amazon out of his garage in 1994 to growing it into a ...

Flywheels. The "flywheel" is considered Jeff Bezos's most strategic and powerful metaphor, fueling Amazon's astonishing growth. Once set in motion, a mechanical flywheel continues to spin and ...