It cost online search engine operator Ask Jeeves Inc. more than $100 million to create a well-known brand built around a drawing of a butler.

The genteel butler that has been Ask Jeeves Inc.'s face for nearly a decade is getting ousted in a corporate takeover. Jeeves, the slightly chubby and balding English butler, isn't the kind of ...

Internet butler Jeeves - the star of eponymous search engine Ask Jeeves - has gone missing, leaving many to wonder where he's gone and when or if he will be back.

Jeeves, the slightly chubby and balding English butler, isn’t the kind of image that e-commerce conglomerate InterActiveCorp wants representing the Ask Jeeves search engine, according to IAC ...

An Ask Jeeves commercial from 1999 shows a user searching to answer a question about fly fishing.© Jim Margle/YouTube The Ask Jeeves homepage showcasing its iconic butler logo besides its ...

Jeeves, the slightly chubby and balding English butler, isn’t the kind of image e-commerce conglomerate IAC/InterActiveCorp wants to represent the Ask Jeeves search engine, Chairman Barry Diller ...

InterActive Corp's decision to kill Ask Jeeves' iconic butler, a year after buying the search site in 2005, must rank as one of the weirdest decisions in brand marketing.

In its first major marketing push in two years, Ask Jeeves is touting its search prowess in a $6 million campaign consisting of billboard and magazine ads that exclude the butler that serves as ...

A butler in training measures the precise distance between cutlery on a table at China's only foreign-run butler school in Chengdu, Sichuan province, on January 23, 2015.