‘We just can’t keep up’ with the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea. Here’s what you need to know about the ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.

The Japanese green tea-matcha-is moving from teacups to cocktail shakers, giving Indian mixology a vibrant, healthy twist.

Matcha and green tea are made from the same leaves but are grown and processed differently. Learn about their health benefits and how to make both at home.

Japan’s green tea tradition is one of refinement, diversity, and deep-rooted cultural significance. With over twenty distinct types, each offering its own taste, aroma, and health benefits, Japanese ...

In Uji, Japan's historic matcha capital, demand for premium green tea is outpacing supply. As tourists scramble for tins, locals fear that tradition may be getting diluted.

Google searches for "matcha near me" have skyrocketed by over 5,000% in the past year alone. So what is matcha? It's a vibrant Japanese green tea powder made from finely powdered dried tea leaves.

Your health could benefit from switching your morning cup of joe to a warm cup of green tea.

The CEO of the $3.1 billion tea behemoth is trying to make green tea as ubiquitous in the U.S. as it is in Japan.

Green tea is one of the healthiest drinks you can consume. Here's why, according to nutrition experts. Reduces Risk of Disease Adding green tea to your rotation may lower your risk of chronic disease.

If your preferred way to caffeinate is to sip on some matcha, you’re not alone. The bright green tea is a popular alternative to coffee and can be found on most coffee shop menus. There are even ...