In a trend-saturated market, 12 Matcha stands out by grounding its NYC café in ritual and authenticity—turning a great ...

By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

Art in the Garden: Daily through Sept. 2. This summerlong exhibition features an array of handcrafted artwork including glass ...

From traditional tea ceremonies to viral TikToks, the rising popularity of matcha is driving a global shortage, leaving ...

In the heart of Hokkaido’s serene landscape, a new private retreat is redefining the way travelers connect with Japan’s rich ...

Once sacred in tea rituals, matcha now rules modern culture, redefining routines and feeds with its calming charm, one ...

From snowshoeing across frozen lakes in Hokkaido and cycling through subtropical Kyushu to “leaf peeping” your way through ...

Most recently, Ogata launched a series of crafted tea rooms and shops called Saboe in four spaces across Japan (Tokyo, Kyoto, ...

The word matcha means “ground tea” in Japanese and comes in the form of a vivid green powder that is whisked with hot water ...

Matcha came much later, in 16th century Kyoto -- part of the tea ceremony tradition developed by tea master Sen no Rikyu.

House of Japan opens in the capital, promoting Japanese traditions from sake and handmade knives to traditional desserts ...

Supply problems, compounded with increasing prices due to tariffs, have hit Seattle-area coffee shops hard, leading to a lowered inventory or no matcha at all.