In a trend-saturated market, 12 Matcha stands out by grounding its NYC café in ritual and authenticity—turning a great ...

The word matcha means “ground tea” in Japanese and comes in the form of a vivid green powder that is whisked with hot water ...

House of Japan opens in the capital, promoting Japanese traditions from sake and handmade knives to traditional desserts ...

From snowshoeing across frozen lakes in Hokkaido and cycling through subtropical Kyushu to “leaf peeping” your way through ...

By bno - Tokyo Office Matcha, Japan’s iconic green tea powder, is experiencing a global surge in popularity. From social ...

By day, medical laboratory technician Shabana Mayers performs various tests on blood, urine and tissues. But when it’s time ...

From Jaoan to Dubai and Riyadh, the world's most coveted green tea powder faces unprecedented supply constraints as demand begins to outweigh production capacity ...

Supply problems, compounded with increasing prices due to tariffs, have hit Seattle-area coffee shops hard, leading to a lowered inventory or no matcha at all.

A Singaporean food influencer, Calvin Lee, experimented with matcha fried rice, incorporating matcha powder, eggs, garlic, ...

Much has been written about Shozo Sato’s tremendous accomplishments and arts diplomacy across the country. However, only his ...