Summer is the perfect time for a little reinvention — or at least a minor makeup shake-up. With lighter evenings and brighter ...

Summer is the perfect time for a little reinvention — or at least a minor makeup shake-up. With lighter evenings and brighter ...

The Vieve founder's best make-up advice for achieving ... Jamie Genevieve began her career working as a make-up artist ... How to line your lips . Genevieve believes that the perfect lip look ...

Jamie Genevieve began her career working as a make-up artist before funnelling her expertise into her own brand, Vieve. The brand has become a cult favourite for its professional-grade formulas and ...

Open up almost any handbag and chances are you'll find at least three different lip products rolling about at the bottom. Glossy, matte, satin or balmy, an outfit often doesn't feel complete without ...

With VIEVE’s latest lip product, founder Jamie Genevieve takes inspiration from a K-beauty makeup favourite. The blurred lip trend is straight from the Korean cosmetic playbook, and Poutder will ...

A CELEBRITY makeup artist has revealed her simple four-minute routine that will be a saviour to toddler mums. Jamie Genevieve, 31, owns a multi-million pound makeup brand – VIEVE – and … ...

Glasgow influencer Jamie Genevieve has been named in The Sunday Times' top 30 richest hair, beauty and makeup entrepreneurs in its inaugural list.. Genevieve, 31, who has a huge online following from ...

Jamie Genevieve's story is every beauty creator's dream. She has captivated millions worldwide, transforming from a self-taught MUA working in a beauty counter to the founder of her own cosmetics ...

Unless you've been on a serious digi detox for, oh, IDK, circa five years (!!), chances are, you'll have heard of influencer-slash-YouTuber Jamie Genevieve and her makeup brand, VIEVE. The OG ...