From Moo Deng to Raygun, the rise of the meme-inspired Halloween costume not only displays the power of social media — it also shows the endless adaptability of the holiday itself.

While the “I Hate Gay Halloween” meme isn’t a new trend, its resurgence comes amid continued discourse online about whether the spooky holiday has turned into more of a clout-driven spectacle.

From niche costumes to obscure pop culture references, the “I hate gay Halloween” trend has exploded on social media, as people show off their most unique and hyper-specific Halloween looks ...

From Moo Deng to Raygun, the rise of the meme-inspired Halloween costume not only displays the power of social media — it also shows the endless adaptability of the holiday itself.

Halloween 2024 costumes embrace memes, DIY, and obscurity. What do you mean you're a beloved, yet complicated holiday?

Meme costumes in the intervening years have just become another mode of Halloween fashion, but if there was a time when one or two might really take off and go viral on America’s sidewalks, this ...

Halloween has been steadily succumbing to the chronically online for years now. As early as 2013, publications were noting memes’ slow creep into the Halloween-costume canon.

Just as Spirit Halloween took over the corpses of the department stores that came before it, Spirit Christmas is planting its flag on the North Pole experience pioneered by the mall Santas of yore ...

People on social media are showing off their niche costumes that are inspired by pop culture and partaking in what's been deemed the "I Hate Gay Halloween" meme.

Journalist Kate Lindsay argued that Halloween now feels like a clout-chasing contest, focused more on social media than real-life fun. To understand today’s meme-inspired costumes, she explained ...