Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

AI is game-changing technology; it gives marketers the chance to deliver on the dream of genuine mass personalization.

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Example of an Aging Report Company A typically has 1% bad debts on items in the 30-day period, 5% bad debts in the 31 to 60-day period, and 15% bad debts in the 61+ day period.

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In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

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