The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

Marketers are obsessed with hyper-targeting their advertising messages. But too much personalization can be a customer turnoff.

For example, appointment scheduling may be owned by Pre-Sales, invoicing by Accounting, troubleshooting by Support, demos by Product, and webinars by Marketing. Indicate the primary owner (column 5) ...

If you’re looking to connect with your audience on a deeper level, this is the kind of marketing that can help you do it. Here are five real-world examples of impact-based marketing campaigns to ...

The fraudster raised numerous false invoices for work which was either ... terminated as the police investigation unfolded and more examples of fraudulent activity became clear.

For this year, here are 10 new YouTube marketing strategies – along with the latest tips, recent case studies, and fresh examples – that you should use while they’re at their peak in terms ...

As a B&B in the highly competitive historic Pittsburgh area, the Morning Glory Inn needed a way to attract more recreational and business travelers. Its Web site, the Yellow Pages, and direct mail ...

We have you covered. Take inspiration from these ten brilliant content marketing examples on social media that perfectly blend creativity, strategy, and brand identity to create digital masterpieces.