This storytelling approach extends from the product design process into marketing. Our email newsletter, Monthly Delights, ...

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News about Advertising and Marketing, including commentary and archival articles published in The New York Times.

The relationship between marketing and sales can often be fraught, despite successful collaboration between the two functions being a cornerstone of commercial success. In particular, these tensions ...

Here are the five most interesting topics covered by the Buckeyes during the first player interviews of the 2025 summer session. Neither Devin Royal or John Mobley Jr. seemed very interested in ...

YouTube transforms ordinary people into marketing experts daily. Digital marketing skills that once required expensive courses are now available for free. The platform hosts millions of educational ...

The Firebrand subsidiary, which offers prepublication digital book galleys to industry pros, has launched Booktrovert.com, a consumer marketing platform offering e-book giveaways, reader ...

Google Marketing Live 2025 made one thing clear: AI isn’t just an assistant anymore. It’s becoming a co-strategist. This year’s event was packed with updates where AI played a central role ...

Influencer marketing surges: Here’s what the numbers say In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout ...

MarketingPulse and eTailingPulse 2025, Asia’s premier marketing and e-commerce conference, takes place at the Hong Kong Convention and Exhibition Centre (HKCEC) on March 19. Organised by the ...