It’s a quest of Guinness proportions.Six-year-old Tustin resident Max Wilford is calling for residents to join him in creating the world’s longest rainbow loom bracelet. The goal: to se… ...

Bracelet boom: Rainbow Loom trend catching the imagination of young area students (with video) October 25, 2013 at 1:00 a.m. | Updated October 25, 2013 at 1:00 a.m.

His Rainbow Loom, which kids use to make rubber band bracelets, is one of the hottest toys of this holiday season. It's been nominated in three categories as the Toy Industry Association's Toy of ...

PS 87 has banned Rainbow Loom, the colorful make-them-yourself rubber band bracelets, because the fad is distracting and has led to fights on the playground, the principal said.