Now that the Spanish superstar is an official brand ambassador, her first task is to star in the athletic brand's film noir-style ads.

New Balance still hadn't released its 1906L sneaker loafer. Debate raged on through 2024 after the polarizing silhouette was revealed with a look at a Junya Watanabe collaboration at the beginning of ...

Back by popular demand, the latest iteration of the New Balance FuelCell Rebel series is arriving this month—and it’s better than ever. The Rebel v4 won fans over with its lightweight feel ...

New Balance Athletes and fans can buy the New Balance Coco CG2 "White with Green Apple" colorway for $160 in women's sizes on the New Balance website.

Universal Design Studio and Map Project Office have overhauled the New Balance flagship store on London's Oxford Street, casting it in ten different shades of the sportswear brand's signature grey.

Gauff debuted her signature shoes, the New Balance Coco CG2, in her new Wimbledon White and Green Apple colorway on court alongside the kit.

New Balance's new casual lifestyle sneaker, the 471, is standing on the soles of giants with a 1970s-inspired look and modern feel.

New Balance has just the right sneakers to jumpstart your summer, and they are priced for everyone's budget.

YouTuber and football content creator SV2 has teamed up with New Balance, becoming the brand’s first official gaming ambassador.

AURALEE Debuts the Never-Before-Released New Balance 204L Silhouette for SS26: Unveiled in two colorways, Hypebeast shares exclusive closer look images of the shoes.

Here is more on why Cooper Flagg will switch his shoe brand to New Balance in the NBA.

Wellness Smartwatches I just went hands-on with the Amazfit Balance 2 — this new multisport smartwatch boasts 21 days of battery life Hands-on By Dan Bracaglia published 24 June 2025 ...