On IU’s page, the two made a video to the tune of “A Beautiful Person” by IU featuring Balming Tiger. IU showcased her aegyo, while Eun Woo bopped his head to the song. Before the video ended, Eun Woo ...

Louis, a fan of Hitejinro Co.’s Jinro soju, is part of a growing trend among Filipinos in their 20s and 30s who mix soju with Yakult in a 1:1 ratio — a popular combination locally. His love for Korean ...

IU, a well-known South Korean celebrity, has served as the face of Jinro Chamisul soju since 2014. John Louis, a 24-year-old call center worker, smiles for a photo after purchasing Jinro soju and ...

"I became a fan of Jinro soju and Korean culture after watching 'Hotel del Luna' in 2019," said Louis, referring to the popular Korean drama starring singer-actress IU.

Meanwhile, IU marked her special day with an act of generosity. On Friday, her agency, EDAM Entertainment, announced that the singer has donated 50 million each to four charity establishments, as ...

Fans spot popular singers IU and BTS member V dining at a luxury restaurant in Seoul, sparking excitement online. Speculations arise about their relationship as they are seen enjoying each other's ...

His premium WON SOJU brand disrupted the spirits market, selling out rapidly and making strides as a global product. In 2023, he was also named a Gucci Global Ambassador, adding fashion to his ...

Soju has also started featuring on trendy cocktail menus. Câv in Bethnal Green, east London, for example, mixes peach soju into a gimlet while Bristol's Bokman has crafted a heady concoction of ...

This show-stopping punch gets served in a whole watermelon. Irene Yoo is the chef and creator of Yooeating, which ran as a Brooklyn-based popup for over 6 years. She was born in Detroit to Korean ...

In addition, IU LAB announced that its accelerator programs will now be called IU Health Incubator at IU LAB, thanks to a $4.5 million, three-year sponsorship deal with IU Health.

Rumors are rife that Kim Soo-Hyun’s agency has been using IU’s past controversies as a medium to divert the scandalous conspiracy theories about him. Scroll ahead to find out. Shocking ...