Virtual reality’s immersive environment is where startup marketing is headed, and early adopters will be the ones who profit. Startups can transform their marketing strategies and audience engagement ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

Virtual reality has the potential to become a mainstream technology, but it's not a level playing field for men and women. An interdisciplinary research team at the University of Nevada, Reno aims to ...

There were roughly 90 first-year medical students that had gathered in the lab. The instructor was about to take them through their first dissection in a human anatomy course. For most students, this ...

Artists and directors use XR and VR to create immersive storytelling, blending technology, empathy and innovation in new ...

One of the biggest hurdles of using VR regularly is the setup time. Every time I wanted to use my VR headset, I would have to go through some infuriating setup steps, which included clearing playing ...

Virtual and augmented reality are often heralded as the next big internet platforms for consumers. But snagging that prize may hinge on people’s ability to use those platforms on the go. Both depend ...

Does the average person want to shop for apparel in virtual reality (VR)? Speaking for myself, it sounds rather cumbersome — having to plop on a headset to browse for, say, trousers as opposed to ...

Michael has been writing about entertainment since 2016, but he's been a gamer since playing Pac-Man in the arcade, Kings Quest 3 on the PC, and the Sega Master System he got from his late father. In ...

CAMPBELL, Calif.—Fox Sports and YBVR have announced that they will be creating an immersive virtual reality experience for the Copa América Final on Meta Quest, revolutionizing how fans engage with ...