The result, in 1968, were the first Hot Wheels -- 16 stylized little cars that reflected the vibrant hot rod and muscle car culture of Southern California, where the company was based. Mattel sold ...

Hot Wheels celebrates 50th birthday today by: Lila Gross. Posted: May 18, 2018 / 12:03 PM EDT. ... Hot Wheels, the No. 1 selling toy in the world, started its journey on May 18, 1968.