The yearly Hello Kitty Island Adventure Friendship Festival returns next week, and this time My Melody and Kuromi are the ...

Hello Kitty's grip on kawaii culture is slowly loosening as fans flock to a more punk mascot from Sanrio that they find more ...

Hello Kitty, Kuromi, Cinnamoroll, and more get well-crafted tote bags from Sanrio for fans of kawaii on the go.

Tophat Gudetama hides in a different location each week in Hello Kitty Island Adventure. We explain where to find him this week in our guide.