Hello Kitty and several of her most kawaii Sanrio friends are transformed into a whole new kind of summer-themed charm with a new Bandai release.

Long lines, pushing, shoving, fights and stores closing. No, these aren’t protests. It’s the mayhem from people rushing to ...

Labubu, a plush toy that can cost as little as $22, has become a luxury must-have thanks to celebrities and social media.

AI Electronics toys mattel From Hello Barbie to ChatGPT: Mattel is bringing OpenAI's tech to children's toys Mattel's last AI toy raised privacy alarms – will this time be different?

A popular Hello Kitty pop-up shop is returning to the Sacramento area with more exclusive merchandise. The Sanrio Hello Kitty Cafe Truck will stop by a Roseville shopping mall on Saturday, May 10 ...

Hello Kitty Island Adventure delivers Animal Crossing meets Sanrio vibes, and now, you can get it at a discount for the first time!

The Lush x Hello Kitty & Friends collection features eight pieces, including character bath bombs, shower gel, soap, a bubble bar, and a perfume.

Cute and very detailed dolls from Hello Kitty and Friends x LOL Surprise. Perfect for 90s kids and collectors.

Total sales for open-world adventure game Hello Kitty Island Adventure have surpassed 500,000 units just 30 days after its January 30 release for Switch and PC via Steam, developer Sunblink ...

Mattel is celebrating the 45th anniversary of Black Barbie with a new doll inspired by its original designer, Kitty Black Perkins.

Hundreds of Hello Kitty fans line up outside of Arden Fair mall in Sacramento, California, for the Hello Kitty Cafe pop-up truck.

A South Carolina mother is suing Mattel after dolls created for the film “Wicked” mistakenly linked to a porn website on their packaging.