L&M Tavern has served Old Style beer since 1932 and Heileman Brewing products since 1856. Heileman Brewing was sold to Stroh Brewing Co. in 1996 and Stroh was acquired by Pabst in 1999.

The new Old Style, first produced as a premium beer at G. Heileman Brewing Co. in La Crosse in 1902, will be the company’s first new blend in 15 years when it rolls off the production line ...

In a city as steeped in brewery history as La Crosse, it’s difficult to believe that alcohol was once banned. The late 1800s and the early 1900s were the prime years for early breweries ...