A framework for aligning growth strategies and capabilities by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan and Shubu Mitra Marketing has never been more complex. Sweeping advances in ...

AI has the power to reshape marketing—but only if it’s tied to real outcomes, implemented strategically and grounded in the ...

It’s time to retool the 4 P’s of marketing for today’s B2B reality. As a framework for fine-tuning the marketing mix, the P’s—product, place, price, and promotion—have served consumer ...

Artificial Intelligence; Marketing; Decision Making; Communication; Framework; AI and Machine Learning. Citation. Ascarza, Eva, Michael Ross, and Bruce G.S. Hardie. "Why You Aren't Getting More from ...