A framework developed by studying the Health Equity Accelerator at Boston Medical Center can help healthcare organizations ...

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...

The competitiveness of the business ecosystem is exponentially increasing nowadays. Cutthroat competition is being observed by the business leaders to retain the customers and to optimize the customer ...

Marketing has transformed dramatically over the last decade. What once relied on print ads and billboards now demands agility, data fluency, and strategic digital execution. Yet despite all these ...

Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical ...