Adding a feel-good emotion to a guilt appeal—hope or pride, for example—works better. For one thing, it reduces people’s defensiveness, and that’s the first step: make sure they don’t ...

PULLMAN, Wash. – Invoking a sense of guilt—a common tool used by advertisers, fundraisers and overbearing parents everywhere—can backfire if it explicitly holds a person responsible for ...

Guilt, like pride and shame, is thought to be a unique emotion to human beings, tied to high-level pursuits that go beyond meeting an individual's basic needs, Peng said, such as a person's role ...

Court rules that adjudication of guilt upon revocation of first-offender status is directly appealable, and reverses appellate court judgment that dismissed appeal for lack of jurisdiction ...

Practitioners may want to consider the many different factors that make guilt appeals more persuasive." For this study, researchers analyzed data from 26 studies involving more than 7,500 ...

A meta-analysis of studies indicated that invoking a sense of guilt--a frequent strategy used by advertisers, fundraisers, and overbearing parents everywhere--can backfire if it expressly holds a ...