Many iterations of the new logo ended up on the cutting room floor. So how did Google do? We picked the brains of some graphic and type designers to see what they thought.

Signifying nothing: The CIA's logo looks like an album cover. Space Force seems to be jacking 'Star Trek.' For COVID-19, graphic design seems to be nonexistent.

To capture the vibrancy of contemporary Black culture, the designers wove together a jazz-inspired, geometric tapestry of improvisational shapes, colors and textures.