Advertisers will soon get deeper visibility into how each Display creative performs, enabling smarter optimization decisions.

Thanks to the much needed clarity from the anti-trust ruling, GOOG has been upgraded to FWD P/E non-GAAP valuations of 27.11x ...

YouTube's shift to Shorts comes from fear and greed. After its ad revenue declined due to competition from TikTok, Google ...

Google has released version 2.11 of the Editor, which includes over 15 new features and removes a couple of older features.

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

The ad titled " Planning a Quick Getaway? Just Ask Google ," features Tom, a plush toy-like turkey who wants to escape his ...

Finding the budget, time, and resources to properly advertise as a small-to-medium-sized business (SMB) can be a daunting task. Pomelli, an AI experiment from Google Labs in collaboration with Google ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

Google is rolling out a series of changes to its Search and Discover pages, the company shared across multiple announcements. The updates will bring new AI-powered features to these key destinations, ...

Google now lets you collapse and hide all sponsored ads on a results page. The catch is you need to see the ads first, as the option appears at the bottom of the new "Sponsored" section. Google Search ...

Google Ads take over most of the decision-making process, including where to place ads and what to bid, and is most often used by smaller companies. While Brinkema’s April opinion rejected the ...

To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...