Snickers, Heinz and Goodyear all are finding new ways of capitalizing on generations-old logos. Several large companies with venerable trademarks have been playing around with their images.

Trump, Republicans Condemn Goodyear After Images Circulate Claiming Company Bans 'MAGA' and 'Blue Lives Matter' Attire Published Aug 19, 2020 at 11:05 AM EDT By James Crowley ...

See All 6 Photos The new Wrangler DuraTrac from Goodyear walks the line between a heavy-duty truck tire and an aggressive, off-road tire meant for some rough terrain.

Goodyear says it wants to develop a 100-percent sustainable tire by the end of the decade. Considering that, we may see the 70 percent tire (or this 90-percenter) on the road sooner than we think.