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This new technology is more than just decoration, it is actually backed by science. The Titleist R&D team conducted a series of tests, asking players to align a current stock ProV1 to a target at ...

Whether you’re stepping out onto the first tee at Atkins Golf Club or hacking out an up-and-down on the back nine, there’s one club that influences every single shot: The golf ball. And not every golf ...

The USGA and R&A had announced they will change the speed standard they use to test golf balls beginning in January 2028. Read more at straitstimes.com. Read more at straitstimes.com.

Wyndham Clark shares the superstition that makes him black out the number on his golf ball and why the Titleist Pro V1x works so well for his launch window.

It's that time again, golf fans. Time for those practicing at the U.S. Open site to show off videos of dropping golf balls into the deep, snarled rough and watching them disappear.