To learn more about the Phi Ruler golden ratio grid project checkout the promotional video below. “The golden ratio is a common mathematical ratio equal to 1.618 to create harmony and structure.

The golden ratio’s aesthetic bona fides are an urban legend, a myth, a design unicorn. Many designers don’t use it, and if they do, they vastly discount its importance.

The names phi and golden ratio, they didn't show up until almost the 20th century. ... I mean, this video is a 16x9 aspect ratio. That's pretty close to 1.6. But it's not phi.

In the quest for beauty, one of the most immutable traditions – and controversial fascinations – in Western architecture (and furniture and art and music and mathematics) is the golden section ...