Geico has created a 14-minute faux documentary about its famous ad character, the Gecko (and its famous Caveman appears, too) ...

In the Geico-created Web video, the company's corporate mascot, an animated gecko, dances on a lamp behind Brolsma.

But before we can count on seeing the insurance-shilling Gecko face off against those scene-stealing Cavemen, the Geico mascots must wash away the Scrubbing Bubbles and the Gerber Baby, respectively.

In return, the New York-based insurer agreed to yank its advertising that pokes fun at Geico's talking gecko mascot. According to the WSJ, one of Tri-State's radio spots depicted a British ...

The insurance company GEICO is doing something a little different to advertise: It has turned documentary cameras on the life of its spokes-gecko. Legend of the Lizard: The Full Never-Before-Seen ...

Geico’s popular spokeslizard, the Gecko, has written and illustrated a book. It’s called You’re Only Human: A Guide To Life and will be released this April and sell for $11.95.

Perhaps the most self-aware of the brand characters, the Gecko speaks openly of his celebrity role and plainly acknowledges that his job is to get people to buy Geico insurance.

Geico released a nearly 15-minute mock documentary profiling its Gecko mascot, part of the insurance firm’s efforts to drum up discussion around Super Bowl LVIII, per details shared with ...

Score: Gecko, 0, and People Tired of Ads, 1. Last week, it was announced that the Port Authority and Geico had worked out a $3.2 million deal for the insurance company to place signage and ...

When it comes to annoying ad mascots, Geico has something for everyone: the squealing pig, the cavemen, the googly-eyed pile of cash, the rhetorical questions guy and, of course, the Limey gecko ...