Sometimes you just know it’s a good makeup and outfit day! Watch me get ready from start to finish — chatting, glam, and ...

These formulas offer major staying power—and will leave your complexion looking better than before you applied it.

POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...

As someone who reviews and writes about products for a living, you would be right to assume that I've tried my fair share of ...

Testing out a brand-new set of ultra-realistic colored contacts while trying a full face of new makeup - first impressions, ...

"Imagine skin that’s not too shiny or overly matte but cloud-like and softly blurred, like you’re being seen in the most flattering light." Notice how he didn't utter the "M" word? We're not calling ...

From jaw-dropping transformations to pop culture-inspired costumes, these 10 stars dominated Halloween 2025 with their unforgettable looks and creative flair.

Welcome to Retail Therapy by Prevention! In this series, our editors provide thoughtful, honest reviews of what we’ve been testing lately that we want you to know about—because we refuse to keep these ...

Natalie Violette shares her Halloween makeup looks over the 31 days of October with her almost 4 million followers. She ...

L'Oreal's latest mascara has everything you could need: a wand that lifts and separates the lashes, three different colorways ...

Iris Grace Dowling, a 22-year-old content creator, gives PEOPLE a behind-the-scenes look at her wild makeup transformations ...