Fruit Stripes were fun. Customers could give themselves temporary tattoos with the gum wrappers of the brand’s mascot, Yipes the Zebra, playing basketball, biking or doing something active.

Fruit Stripe gum, something of a childhood icon for many gum chewers over the past five decades, will soon head over the rainbow with Yipes, its multicolored zebra mascot—seemingly for good. The ...

Fruit Stripe, the decades-old gum brand that was known for its fruit-inspired flavors and zebra-print product, is being discontinued.

(CNN) — It’s the end of an era for Fruit Stripe, the decades-old gum brand that was known for its fruit-inspired flavors and zebra-print product: The brand’s owner is discontinuing the ...

The colorful gum, striped like mascot Yipes the Zebra, came with temporary tattoos. Some searched for the last available packages, for one final flavor blast.