Alex Palou, IndyCar's back-to-back champion, has landed a new nickname as part of Fox Sports' driver ad campaign: the ...

To help draw attention to its newest sports property, Fox Sports has launched an ad campaign highlighting IndyCar's most successful and prominent drivers -- the latest featuring Alex Palou.

Fox Sports has been all-in on promoting IndyCar, its newest major sports rights property, at a time when some feel the sport is primed for a boost.