While the six steps outline what companies must do to leverage AI, a set of guiding principles defines how they must operate.

ESSENCE: First and foremost, what made you want to work with Johnnie Walker to bring your incredible vision and style to their bottles? Olivier Rousteing: There are two main reasons.

In the former Danish outpost of Tranquebar, dining without cutlery offers a compelling perspective on the true meaning of ...

Scotch whisky’s smoky soul is built on burning peat. But with climate pressure mounting, could this centuries-old tradition ...

Advertising executive Leo Burnett’s timeless insight,‘Products are made in factories, but brands are created in minds,’ has ...

It wasn’t a $200 bottle of Johnnie Walker whisky that tripped up Irishman Graeme Whelan — just two bottles of cheap plonk and ...

Diageo CEO Debra Crew has stepped down after two years in the job, the world's biggest spirits maker said on Wednesday, with finance chief Nik Jhangiani taking over in the interim as the company ...

Diageo said Crew was leaving immediately by mutual agreement. Crew had been in the top role for just about two years after ...