Lindt has released its Dubai Style Chocolate Bar in several major retailers, including Walmart, Target, Kroger, Walgreens, ...

This article was first published on June 16, 2024, but was updated in February 2025. Do you have a story to share? Get in ...

I first saw it on my feed in the beginning of August: a thick, brick-like chocolate bar filled with a pistachio-green substance that both looked gooey and sounded crunchy whenever someone took a bite.

The bars first went viral in 2023, when content creator Maria Vehera posted a TikTok video of her devouring the luxury chocolate bar. As of May 28, the video boasts more than 127 million views.

But tucked into a corner in a fridge where drinks are kept cool is a tray of Jerusalem Roastery’s house-made Dubai chocolate bars, which have been a hit since the business first opened in July.