Fanatics founder and CEO Michael Rubin recently made a similar statement, telling Boardroom CEO Rich Kleiman in a Q&A that Fanatics Fest will never be a “money-maker” for the sports apparel giant.

A painting hangs just outside Michael Rubin’s Fanatics Manhattan office with a message that might as well be his motto. “Let’s F*kin Go,” it reads. Rubin, the Fanatics CEO who built the ...

An hour-long, all-access special reveals highlights from Fanatics Fest 2025, where more than 125,000 fans met sports icons, ...

In this exclusive interview, Michael Rubin — founder and CEO of Fanatics — shares the remarkable journey behind building one of the most powerful companies in sports and e-commerce. He tells ...

Fanatics CEO Michael Rubin exclaimed From left to right: Joe Montana, Dan Marino, Jayden Daniels, and Taylor Rooks on stage at Fanatics Fest. (Photo: Slaven Vlasic/Getty Images) ...

Fanatics CEO Michael Rubin said excitedly Friday morning before making an appearance on ESPN’s First Take from the massive three-day celebration of sports fandom.

CEO of Fanatics, Michael Rubin, joins First Take on Wednesday morning to talk about the upcoming Fanatics Fest.

In this exclusive interview, Michael Rubin — founder and CEO of Fanatics — shares the remarkable journey behind building one of the most powerful companies in sports and e-commerce. He tells ...

In this exclusive interview, Michael Rubin — founder and CEO of Fanatics — shares the remarkable journey behind building one of the most powerful companies in sports and e-commerce. He tells ...

“The Departed” star was pumping iron ahead of his appearance at Michael Rubin’s Fanatics Fest on Friday.