By putting his face and name next to Apple’s products, Jobs humanized a tech company and made it relatable. How Personal Branding Benefits Everyone—From Startups To Giants The beauty of ...

The basis of Futura’s lawsuit is that The North Face traded off his name and his brand, and infringed on his “signature atomic element” with the logo it has been using for FutureLight since ...

Just after the Chicago Blackhawks captured the Stanley Cup in 2010, hockey fan Anthony Roy created a Facebook page suggesting that the team change its logo from an Indian head, which he considers c… ...

Two years after changing its name and logo, ... (He also claimed "Two Guns was also the face on the Indian head nickel," released in 1931, though the highly prized nickel's artist denied this.) ...

Perhaps the best-known logo sobriquet belongs to Nike’s “Swoosh.” Its name evokes speed and motion (and just sounds cool). But even as far back as 1932, brands were giving their logos nicknames.

Nirvana's smiley face logo legal battle drags on in a three-way intellectual property war with Marc Jacobs and a former Geffen employee over the image.

A mayor in Mallorca, Spain, is reportedly considering taking legal action against Meghan Markle (seen here on Jan. 9) over the duchess’s new brand logo.

As former Journal Sentinel columnist Jim Stingl noted in 2013, we’ve seen five different Betty Crockers during that time span, and Pepsi has tweaked its logo four times since Summerfest began.

Nirvana, grunge-rock pioneers and one of the best-selling bands of all time, sued Marc Jacobs in 2018 over the logo, a crudely drawn face with crossed-out eyes and a tongue-out smile.

Two different third-party ad agencies were responsible for crafting elements of the Lexus symbol — the eye-catching type face for the name was the work of Saatch & Saatchi DDS while the logo ...