The convergence of consistent lipstick sales growth, market volatility, and Michael Burry’s strategic investment in Estée Lauder underscores the relevance of the Lipstick Index in 2025. As consumers ...

Estée Lauder's MMM ecosystem analyzes various marketing factors, from media and CRM to promotions and beauty advisors, with models based on specific key performance indicators (KPIs). As examples, the ...

Estée Lauder, the founder of the company that shares her name, has always had a hands on approach to cosmetics. She began the company with skin care but grew it into something bigger.