The result is often increased adoption, faster feedback loops and real cultural change with a focus on business value. It ...

Enterprise applications are vital for business, yet more than half of all projects fail to deliver a clear return on ...

For example, if a company uses a machine that offers an IoT-enabled service to analyze performance, you need to consider who has access to that data, and whether you or the manufacturer own it ...

In our fast-changing digital world, it’s essential to sync IT strategies with business objectives for lasting success. Technology has shifted from a back-office function to a core enabler of ...

For example, a bank that wants to capture better customer information in order to energize an effort to sell additional, higher-margin products and services to existing customers would use an EA ...

So, in February 2011, McElligott along with Ed Monser, President and COO, and Charlie Peters, Senior Executive Vice President, formed a “Business IT Strategy Board” that included roughly 25 ...

As an enterprise, it’s essential to ensure your social media strategies are updated for 2022 and the upcoming years. What Makes Your Brand Different? There is an overwhelming amount of brands ...

Explore an effective enterprise SEO strategy for SaaS to achieve sustainable growth beyond paid advertising. Matt Bertram March 29, 2025 ...

For example, Geisinger Health in Pennsylvania developed an enterprise CRM strategy and roadmap. Also, it operationalized a CRM Center of Excellence to support the needs of their health systems and ...

Get Your Enterprise Communications Strategy Ready for 2024. ... For example, a change in company strategy needs to be communicated widely but individual departments will likely need to respond to ...