This little elf is winning over families’ hearts across the world—and it’s the latest holiday trend. But how does Elf on the Shelf work, and why might Jennifer Garner have helped revive the tradition?

In the nearly 20 years since "The Elf on the Shelf: A Christmas Tradition" book debuted, its been ranked by Publisher's Weekly as one of the top-selling books of the last 25 years, and Atlanta ...

Complete your finger puppet board book library with this new addition. Like the others in this series, it is a small, packable size for fun on the go, with a sweet-faced puppet at the center of ...

If you’re one of those parents that goes all-out with their “Elf of the Shelf,” then you’re going to absolutely love these ideas we found!

The popular Christmas folklore is based on the 2005 book The Elf on the Shelf: A Christmas Tradition.

Elf on the Shelf gained widespread attention in 2007 when actress Jennifer Garner was spotted carrying the book kit, according to The Lumistella Company, which owns Elf on the Shelf.

Christmas season and traditions kick off when the little elves make their debut. Here's all about Elf on the Shelf and when it appears.

Elf on the Shelf is a timeless Christmas tradition for families, but explaining how they're being sold in stores can be tricky for kids. Here are some ideas.

The American Girl's version is a doll-sized replica of The Elf on the Shelf: A Christmas Tradition Box Set. It comes with the iconic Scout Elf from the book (of course), as well as a lollipop he ...