Texas Tech Regents chairman aims to "save college sports" as Name, Image, and Likeness compensation pressures athletic ...

Beauty Brands Are Investing In the WNBA and NWSL not only because it's profitable but because of it's viewership.

Caitlin Clark, Angel Reese and Paige Bueckers are part of the new generation of women's basketball stars who have been able to profit off their name in college and build brands that have helped them ...

The logic at the time was obvious — a new arena that needed an anchor tenant and a market that boasted one of the most ...

Because of the success of Cooper Flagg, it's been a popular approach in the past few months to put together an all-time Duke ...

The Foundation to Combat Antisemitism has launched an NIL-sponsored program with NCAA athletes. What to know about the program and its ambassadors: ...

Under the new deal, a minimum of 75 women’s basketball games will stream on ESPN+ annually beginning in the 2025-26 academic ...

Michael Wilbon laid into the NCAA on Wednesday’s episode of Pardon the Interruption. “There’s not a more worthless brand in sports,” Wilbon said. “There’s not a more mistrusted brand in all of sports ...