Douyin makeup includes a flawless base, dramatic lashes, shimmery eyeshadows, glossy lips, visible blush, and, of course, Aegyo Sal (puffy under-eye bags) highlighted with a pop of glitter.

One of China’s hottest toys sold millions. The inventor made $830. A person who comes up with a good idea might not always reap the rewards in China’s manufacturing ecosystem.

The Douyin aesthetic plays up features to doll-like effect — with hallmarks of the makeup look including doe eyes with false lashes applied, porcelain-smooth skin, ample blush that sweeps from ...

Cosplay is a big subculture in China; the viral beauty looks on Douyin (the Chinese version of TikTok) and Xiaohongshu (an app combining elements of Instagram and Pinterest) focus on high-contrast ...

Shimmery eyelid The most important thing when it comes to Douyin makeup is glitter. Everything really revolves around making the eyes stand out. By applying a thin eyeliner wing and applying a duo ...

Chia says, “The most important thing when it comes to Douyin makeup is: glitter! If you look at any Douyin makeup look, you'll notice without fail that the model has either a glittery eyeshadow ...

However I think my aegyo sal is more highlighted here, and I did smack on a ton of glitter, which I think is the most important part. The Douyin makeup trend is so fun and introduces many interesting ...

Douyin has deleted many of these videos, although, like everything that goes viral on TikTok, they have found an audience on Instagram and Twitter.