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Disney's spent 70 years funneling IP into its theme parks. Here's why it works

Disney’s portfolio of intellectual property has been the bedrock of its theme parks since Disneyland first opened 70 years ...

How Disneyland Made a Lasting Impact on Variety Staff, From Seeing Mickey’s Statue and Embracing Kiddie Rides to Losing a Valuable Diamond

Favorite ride : Big Thunder Mountain Railroad Disney tip: The Starbucks inside the park typically has long lines and doesn’t ...

Disneyland Turns 70: How Synergy Supercharged Its IP Into a Living Universe

Since Disney opened 70 years ago, its influence on the world has profoundly changed everything about the way we think about ...