Genre-based packages launched by DirecTV earlier this year are accounting for a sizable chunk of new sign-ups, according to data from Antenna. This article, Antenna: DirecTV genre-based packages ...

Do streaming services count as video service providers and should they be subject to franchise fees like traditional cable TV ...

Chicago Cubs SS Dansby Swanson, Milwaukee Brewers LF Christian Yelich, and L.A. Dodgers P Dustin May star in DirecTV’s latest commercial as a bald boy band to promote its satellite-free streaming ...

Several professional Major League Baseball players are sporting domes for DirecTV this season. This article, Baseball players ...

Dodgers pitcher Dustin May is losing his hair for a new ad campaign. Sort of. May's flowing red locks are typically tucked beneath a Dodgers cap. In a new spot ...

While the new commercial will seek a national digital audience, having a Chicago player in a starring role may help drive home DirecTV’s message about sports programming sans satellite dish to an ...

Live video: After signing in with your cable TV provider, you can livestream the Kentucky Derby at NBCSports.com, on Peacock ...

Thomas Gryta is a former technology editor at The Wall Street Journal.

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

Looking to only pay for the channels you want to watch? Here's everything you need to know about DIRECTV's new streamlined, ...

DIRECTV is consolidating its offerings in an effort to simplify customers’ choices — and draw customers away from their streaming rivals.